Millions of Facebook users log on each day, looking for updated news, posts their friends have shared, and relevant topics of interest discussing products and services they are interested in. Users are looking for you, how are you going to efficiently be discovered, connect with them, and interact with them in a mutually beneficial way to successfully market your Facebook business page?

This multi-part guide provides time tested tips of increasing your Facebook business page’s visibility, how to gain more likes, user information, market statistics, and how to build a lasting client-company relationship. Today we will be talking about quick and easy tips for engaging the viewer that you can implement right now!

1) Alienate your Audience

One of the the largest marking misconceptions for new business’s is they assume they need to do it all. A lot of new companies will try to hit every audience and age group with one advertisement. The problem with this is by trying to appeal to everyone, you do not deliver a clear message to any one specific group. Niche is the new way to rich!

Choose a target group of enthusiasts and a target age. It is ok to alienate! According to wikipedia.org there are now upwards of 1.8 Billion people who speak English (375 Million Native Speakers). No matter what your product there will be enough people to market it too.

Would it be easier to sell skate boards to people from age 20 – 65 or to sell to teens ages 13 – 17? That is exactly what Transworld Skateboarding does at first glance.

As one can see from the statistics on our “Business Like Exchange” page the majority of people marketing on Facebook are between 25 and 34.

2) Put it to a Vote

Using the free tools Facebook puts at your disposal you can not only engage your new viewers but gain insight into market mentality, and user statistics on your Facebook Business Page.

For example you could post a poll on which search engine viewers prefer to use (Yahoo, Bing, Google, Ask, ect). Using the “Questions” application will allow you to input these options as well as make the choice as to whether or not you would let viewers add their own custom preferences.

After posting, your poll will be visible on the news feed of the viewers who liked your page, as well as on your page’s wall. In addition you have an opportunity to share the poll with your personal friends, and encourage them to share it with everyone they know. Pretty powerful stuff!

3) A picture is worth a thousand words

Lets face it, people are visual creatures. After being bombarding viewers with new information and concepts sometimes you just need to get back to the basics to get your point across.

News streams are packed full of minute-to-minute plays of personal updates from peoples’ daily lives. As stated earlier in the article, people are interested, the challenge is getting their attention.

Throw in a photo or video to accompany your information to make your post get the attention it deserves.

4) Talk yourself up

It’s important to keep your viewers up-to-date on the latest trends and industry news however showing off from time-to-time is perfectly acceptable.

“Success instills customer confidence and customer confidence equals more business.”

Tell your viewers about your recent projects, new clients, and post a picture of that award you just won for being superb. While you’re at it you might want to give a shout out to your friends. No one likes a loner.

Our friends over at Elaunch Factory specialize in Text Message Marketing

5) Give it away now

No matter what you offer, be it a $50 gift card, or a percentage off of your services viewers love contests! Contests are the best way to get viewer information such as email addresses and names. Set up a custom tab or direct viewers to a form on you website to collect additional information that can help you determine what products or services you could offer them in the future.

Send us a message if you’re interested in learning more about Facebook page design and how Forcing Function can help.

Helpful links for your Facebook Business Page:

• Create a new Facebook Business Page
• The Facebook Business Dashboard
• Facebook Business Account Help Center

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What tips have you tried for boosting viewer interaction? Let us know via Facebook comments, and invite your friends to join in on the discussion!