> Who is your ideal client?

I currently support three categories of clients:

1. Investors: Cultivating Alpha
   I advise portfolio managers and venture capitalists on developing deal flow, streamlining decision-making frameworks, and systematic risk management.

2. Founders: Maximizing Leverage
   I advise founder/CEOs on effective prioritization, installing performance systems, and removing roadblocks to scaling their business.

3. Executives: Building Leadership
   I advise executives in high-growth companies on driving a compelling vision, unlocking team ownership, and becoming effective managers.

These categories are just labels. If you have integrity, ambition, and long-term potential, I’d love to have an initial conversation with you.

I care more about your sense of mission in life than what’s on your resume or business card. I'm interested where you're headed.

> How long does coaching last?

I ask for an enthusiastic commitment to an initial three-month sprint. At the conclusion of the initial sprint, coaching automatically transitions to a month-to-month retainer.

I emphasize depth over breadth in my client relationships and prefer to be hands-on for maximum impact. Thus, I limit my coaching availability to ten clients at a time.

I hope for a long-term relationship where we grow together and continually upgrade to more interesting challenges.

> How do I become a coaching client?

1. Join the Interest List
   Sign up for the coaching interest list below to learn more. If coaching spots are available, I’ll send you a link to schedule a Discovery Call.

2. Discovery Call
   On our 45-minute Discovery Call, I’ll determine if Executive Performance Coaching is right for you. We’ll explore your goals, identify what could be holding you back, and answer any questions you may have.

3. Initial Strategy Call
   If you are a potential fit, I’ll invite you to schedule a 60-minute coaching session. This is your opportunity to experience what it’s like to be a client. The price of this Initial Strategy Call is applied toward your first coaching retainer.

4. Becoming a Client
   If we both decide to move forward with a coaching relationship, I’ll send you an invitation to sign up by completing payment, reviewing a coaching agreement, and scheduling our North Star Session.

I want working together to be a “hell yes,” so this invitation has an expiration date.

That said, I’m on your timeline. If you decide now isn’t the right time we can always resume the conversation the next time I have coaching availability.

> Where and when do we meet?

We have coaching sessions of twice per month. This allows time for experimentation and observation between sessions.

All sessions are conducted via Zoom Video and are 60 minutes long, except for our North Star Session which is 90 minutes.

> What happens during a coaching session?

In our North Star Session, we create our roadmap for the next three months, clarifying where we are heading and how we are getting there.

Most coaching sessions have three parts:

1. Accountability
   Check in on action items from the last session. What’s working? What have you learned? What’s the next step?

2. Opportunity Deep Dive
   What is your top priority right now? What is most holding you back in this area? What is the next experiment to run?

3. Review
   What are you committing to between now and our next session?

Every three months, we have a Retrospective Session where we review progress made and future opportunities. We explore what's working, what's not, and any changes you'd like to make to our coaching relationship.

> What happens after a coaching session?

After each session, I email an executive summary containing action items to complete, curated resources, and my session notes. I add the audio recordings to a private folder in case you want to listen to a session later.

Your improvement speed is proportional to the tightness of your feedback loops. The more you experiment and share results, the better I can support you.

I check in weekly to offer support and hold your feet to the fire. I also am available for questions, feedback, and accountability between sessions via email or Slack with a 24-hour response time. Think of me as your wartime consigliere.

> How much time do I have to invest in coaching?

Like anything in life, you will get out of this what you put into it. You set your own speed limit.

Coaching includes not only our sessions but also the preparation, action items, and ongoing conversations. For best results, I would commit to investing at least two hours per week. (If two hours sounds challenging, you probably need more!)

It’s important to note that there is no “homework.” This is your life we are talking about!

> How do you see your role as a coach?

My North Star is to be an objective third-party observer.

Objective:
My role is to provide an outside view and a clear perspective.

I leave my personal biases at the door and apply base rates wherever possible. I’ll share what seems to lead to success for other clients I’ve seen in a similar situation.

This might mean giving the obvious advice (if it’s so obvious, why aren’t you doing it?). Sometimes it’s pushing back on a comfortable narrative in favor of an uncomfortable reality.

Third-party:
My role is to draw out your top values and support you in embodying them, whatever they are.

I’m here in support of your inner scorecard; only you can decide what winning the game means to you.

Observer:
My role is to be a mirror, reflecting back what you might be too close to see.

I’m fully present in our sessions, trusting what I see and hear explicitly and implicitly. I look for your habitual patterns, assuming these patterns repeat in similar situations.

> What is the investment for coaching?

I work with clients via a retainer rather than a per-session fee.

For new clients, I ask for an enthusiastic commitment to a three-month sprint. The investment is $3,500/month or $3,000/month with upfront payment.

After the first three months, we automatically transition to month-to-month with lower rates available for a longer-term commitment.

> How long does it take to see results?

We start by taking the 10,000-foot view. What does success look like for you? How are we measuring progress? What is most holding you back?

I optimize for long-term sustainable changes over short-term boosts. It always takes time for old patterns to shift and for new systems to prove their value. Many clients report seeing compounding benefits from the principles, frameworks, and upgrades we create months and years down the road.

That said, with performance, there is almost always low-hanging fruit. Assuming you’re the type to take action, you’ll see an immediate impact after our very first session together.